By Neil Holley-Williams, 11-Nov-2011 11:52:00
So Google have released another algorithm update to keep all website owners on their toes.
This one is rapidly gaining the monicker 'Fresh'.
The name alludes to the subtle change that Google will be adding a bit more weight to your timestamp.
Effectively they'll be looking for sites that are kept 'fresh'. So if you have a way to update your website, make sure you use it regularly, you're going to have to compete harder with competitors that have full time staffers updating their sites.
So what can you do to keep Google happy ? What are you, the website owner able to do to try and ensure that you have a decent shot at beating your competitors in Google. It’s all about ‘new ‘ content. Up to date quality content was always ‘King’, but this little tweak has made it even more essential.
So if the idea is to create up to date content on your website how do you go about this ?
Here are 3 ways you can make sure Google sees your site being updated regularly. You can apply anyone or a mix of all three to your site if it’s applicable.
· Add a news page
· Add a Blog
· Add a Forum
The benefits of all the above are web traffic, links, mindshare, branding and increased rankings in Google.
When writing News, make sure you have targeted your audience, in your case this would ordinarily be your customers. News articles can be news about the company or about your industry. Keep it interesting, don’t just post something for the sake of it.
Blogs are slightly different in that you can include everything you might include in a News page, but you can also add ‘How To’ content or ‘Advice’. For example if your site is about your restaurant, you might blog about events, special offers (news) or you may have an article on ‘How to choose the best wine’. If used properly, using Blogs can also establish you as an ‘Expert’ in your field. If you sell Health Products for example, you can post useful blogs on the subject. This applies in ANY industry, just use your imagination.
Forums are a bit more specialised and are used by large companies or those with a large customer base. Use this option with caution. They are a way of having a two way conversation with your customer base. Customers can post questions, concerns or praise ; and the company staff or designated individuals can respond. They can therefore be a useful customer support tool, but they do require quite a bit of human resource overhead
In addition, you should find out, if you don’t already know, which keywords your webmaster is targeting within the site. When you post to the News Pages, Blogs or Forum; you can enhance your chances of beating your competitors by using keyword rich content.
For more information email
firstname.lastname@example.org or call 07767 304509 or 01243 573615.
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